Privacy Policy

1. Introduction

Trader Brothers Construction ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website traderbrothersltd.com.

We are based in Edinburgh, Scotland, and comply with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

2. Information We Collect

2.1 Information You Provide

When you fill out our contact form, we collect:

• Your name
• Email address
• Phone number
• Project details/message content

2.2 Information Collected Automatically

When you visit our website and accept cookies, we may collect:

• IP address (anonymised)
• Browser type and version
• Device type
• Pages visited and time spent
• Referring website
• General location (city/country level)

3. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and provide quotes
• Communicate with you about your project
• Improve our website and services
• Analyse website traffic and user behaviour (with consent)
• Comply with legal obligations

4. Cookies and Tracking

4.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us understand how you use our site.

4.2 Cookies We Use

Essential Cookies: Required for the website to function (e.g., remembering your cookie preferences). These do not require consent.

Analytics Cookies: We use Google Analytics 4 to understand how visitors interact with our website. These cookies are only set after you give consent.

4.3 Your Cookie Choices

When you first visit our website, you will see a cookie banner asking for your consent. You can:

• Accept: Analytics cookies will be enabled
• Decline: Only essential cookies will be used

You can change your preferences at any time by clearing your browser cookies and revisiting our site, or by contacting us.

5. Legal Basis for Processing

Under UK GDPR, we process your data based on:

• Consent: For analytics cookies and marketing (if applicable)
• Legitimate Interest: To respond to enquiries and improve our services
• Contract: To provide services you have requested
• Legal Obligation: To comply with applicable laws

6. Data Sharing

We may share your information with:

• Google Analytics: For website analytics (anonymised data)
• Service Providers: Who help us operate our business (e.g., email services)
• Legal Authorities: If required by law

We do not sell your personal information to third parties.

7. Data Retention

We retain your personal data for:

• Contact form submissions: Up to 3 years after last contact
• Analytics data: 14 months (Google Analytics default)
• Cookie consent records: 1 year

8. Your Rights

Under UK GDPR, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate data
• Erasure: Request deletion of your data ("right to be forgotten")
• Restriction: Limit how we use your data
• Portability: Receive your data in a portable format
• Objection: Object to certain processing activities
• Withdraw Consent: At any time, where consent is the legal basis

To exercise any of these rights, please contact us using the details below.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

• Secure HTTPS encryption on our website
• Limited access to personal data
• Regular security reviews

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to read their privacy policies.

11. Children's Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last updated" date at the top of this page.

13. Complaints

If you have concerns about how we handle your data, please contact us first. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Phone: 0303 123 1113